From the daily archives: "Sunday, March 11, 2012"

We love texture! We hope you do too! And if you’ve ever wondered what if might be like to have permanent waves or curls that are soft and sexy and playful, check this video! After an intro featuring Nick Arrojo and some of his master stylist team, the video documents several different women trying American Wave for the first time. The results are amazing…

American Wave System from sacha cesana on Vimeo.