From the daily archives: "Saturday, June 9, 2012"

American Wave permanently creates beach waves, increased texture, volume, tousle and flow. Available at salons nationwide, it is a total revolution in hair texturizing services. Learn about the technology –– ionic waving lotion –– technique –– editorial hair setting –– and trend –– beach waves –– for American Wave in this chat with Nick Arrojo.

Have you been dreaming about catching the trend for beach waves? You love the disheveled elegance, the tousle and flow of the texture. But artfully curling hair is a lot of work; you can’t do that every day! Thankfully, celebrity stylist, Nick Arrojo, thought about this and created a whole new salon service to permanently create waves, curls, volume and texture. American Wave has been on the market for less than a month and has featured in Cosmopolitan and on Refinery 29, amongst many others –– and it is slated to appear on The Today Show in July. A revolutionary service that keeps hair soft and bouncy, you can check out one of the first ever American Wave workshops via the video. American Wave is available at salons nationwide.