From the daily archives: "Friday, July 12, 2013"


Some editorial inspiration to take us into the weekend. Featured in Marie Claire Latin America July 2013 editionmodel Elina Ebel wears sophisticated and monochromatic looks with stripes, color-blocking and sleek silhouettes. We love the warped geometry of the hair cut on this raven-haired doll. See the full spread in the style notes.

American Wave is a revolutionary texture-enhancing salon service that empowers clients to achieve textured styles otherwise out of their reach, like beach waves, modern curl patterns, and amped volume. This year, the pioneers of the service, ARROJO NYC, released American Color Wave, an evolution that now allows clients to combine the timeless elegance, beauty and grace of multi-textured styles with today’s most fashionable hair colors, from bombshell blondes to pastel-gelato dip-dyes. To celebrate the launch of this new wave of curl, ARROJO made a film showing the process from the clients’-eye-view. So if you’re wondering if an American Wave is for you, watch this video for the  inside scoop.



Hair color is such a powerful thing; it has the potential to change how we are perceived, and can even transform how we perceive ourselves. It is not merely coincidence that blondes are said to have more fun, that brunettes are considered earthly and natural, that redheads are thought of as a fiery breed. One of the most striking, boldest tones is white platinum blonde –– it’s a vanguard way to set your personality apart from the crowd. With salon hair color technology now making it easier to go platinum from any base shade, channeling Edie Sedgewick is achievable for all. For tips on making this tone yours, click style notes.

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For any lady with lengthy locks, this is a perfect modern hairstyle. A classic long layer shape, it has so many beautifying benefits. With layers of shorter pieces dancing around the cheekbones and chin, we are naturally drawn to alluring facial features. With full, straight bangs, the eyes take center of attention. And with a dark to light, brown to blonde ombre effect, we get terrific graduation of color. The styling is great too. The piece-y-ness and separation through the mid-lengths and ends is artful, chic, and keeps the look fashionably lived-in. For tips on attaining and maintaining a similar shape, click style notes.

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