From the daily archives: "Thursday, July 25, 2013"

 

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The latest collection from ARROJO NYC uses the brilliant potential of ARROJO American Color Wave to show the versatility of textured hair, from loose waves and curls to bombshell beach waves to amped up volume. A collaboration between Lina Arrojo and Amanda Jenkins, and shot on iconic Coney Island, the scintillating combination of sun and surf provides the perfect backdrop for a free-spirited look at the magnetism of summer’s beach babes.

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Long hair is beautiful and feminine, but it can also be heavy and hot. Many long haired ladies spend their summer in ponytails and topknots to combat the heat. We love updos as fun styling alternatives, but we’re saddened at the thought of them replacing free-flowing strands for an entire season. So we’re bringing you a solution: loose, lightweight cuts that showcase texture, billow in the breeze, and feel as floaty and as soft as a cloud. Read on for tips on getting these beautiful, heat-defying shapes. –– Laura Martin 

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Texture and movement in hair continues to grow as a trend within the beauty landscape. It stared on the runway when designers began celebrating textured locks and curls ––pairing them with classic and avant-garde looks. Then it moved to the editorial world, across various brand campaigns and on to the front covers of chic magazines. Emulating the styles of the runway is difficult at times, but adding texture to your hair is an easy way to upgrade your everyday look; all you need is a little primping. There are many products to use to add more movement in to your locks. Click through to style notes to learn about my favorites. –– Michelle Rotbart 

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Glossy, smooth strands are easy to create in the winter time when drying your hair feels cozy and warming and using your flat iron seems like a treat. But as the thermometer rises spending time with your styling tools becomes infinitely less appealing. If you want a change from beachy waves but dread blasting your strands with heat, try the followong steps for creating summertime sleekness…. — Laura Martin

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