From the daily archives: "Thursday, July 21, 2016"

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Platinum blonde is the biggest color trend of the summer, but maintaining an ashy silver tone while frequenting beaches and outdoor concerts can be extremely challenging. This color, which is extra-pale, but slightly buttery, is the perfect solution. The slightly warm tone sparkles in the daytime but still looks icy in the softer light of evening. Get the formula and tips on achieving glossy, even blonde in the notes. –– Laura Martin  Click for StyleNotes →

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Photos: (top row), (middle row), (bottom row)

I’ve been thinking a lot lately about the concept of signature style (you can read my musing on celebrities with a signature look here  Maybe it’s because I’m getting older, but my salon appointments aren’t as dramatic as they used to be. In my twenties every visit to the salon yielded a major change—inches chopped or dramatic new color—but now that I’m in my thirties I’m more likely to opt for a subtle shift in formula, or a slight tweak in the shape of my bangs. I’m hesitant to make big changes, in part because I want to be easily recognizable. I want someone who sees my picture online to recognize me at a conference or trade show. There’s a lot of talk these days about branding, and I think many of us want to be seen as a self-sufficient package, autonomous and valuable. Beauty bloggers are a great example; they need to walk the line between having a clear, consistent aesthetic and offering inspiration that is surprising enough to maintain interest. Click the notes to learn how three of my favorites—Lua P, Nadia Esra, and Ebba Zingmark—get it just right. –– Laura Martin Click for StyleNotes →