Screen Shot 2016-05-24 at 5.54.08 PM

My colorist is so good at giving me the perfect shade of red; many people are surprised that my hair is, ahem, enhanced. Anyone who’s gotten their ‘best-ever’ hair color knows that once you’ve gotten your perfect shade, it’s making it last that becomes the challenge. Sure, you follow all the rules your colorist gives you, but there are a few things you could be doing better to keep your color looking like you just stepped out of the salon. To learn the best techniques to keep your color all summer long, click through to the notes. –– Michelle Rotbart

Protect Hair From The Sun

You may be a sun worshipper, but your hair is not. Just like UVA and UVB rays damage your skin, they’ll also fade your color. On days you’ll be out in the sun, spray tendrils with protective thickening lotion and top your crowning glory with a hat or a scarf.

Avoid Sulfates

Caring for color-treated tendrils with a sulfate-free cleansing and conditioning duo is one the best ways to keep color from fading. I go with Shine Luxe Shampoo and Conditioner, as this great combo is sulfate and paraben free and quenches dryness and adds shine to hair.

Banish Dullness

Every time you cleanse your hair a little of the placed pigment slips away, leaving your colors less vibrant.  Make sure you are only washing your hair a few times a week. In between cleansing, use refinish dry shampoo to cleanse hair without water and get rid of oiliness at the root. And if you’re going to be in chlorine or salt water, work some conditioner or coconut oil throughout hair before jumping in the water.

Use A Hair Mask

Often times, colored-treated hair become extra dry and lacks moisture. To combat this issue, make sure to use a hair mask at least once a week. Using a deep conditioning mask like whipped treatment is the equivalent of giving your thirty locks a big drink of water.

Invest In A Filter For Your Shower Head

If you’re really serious about preserving your color, think about investing in a new showerhead. Harsh minerals in your water could be fading your color. To purify your water source outfit your shower with a filter from retailers like Sephora or even Bed Bath & Beyond.

Special Thanks to Michelle Rotbart for this post. Michelle is a professional trend forecaster for the NYC-based fashion and retail forecaster, Doneger Group

Share →