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No matter how vibrant and beautiful your blonde is when you first walk out of the salon, over time it dulls, getting darker, brassier, and less shiny. Impurities in your water, exposure to the sun, and styling product build-up are just a few of the factors that can make your blonde less beautiful. But, with these expert tips you can keep your strands and bright and lovely as the day the were colored. Find out how in the style notes. –– Laura Martin

Get rid of buildup. Residue form styling aids, air pollution and impurities in your water can create a film on the top surface of your hair that makes it look dark and dull. Remove it by cleansing once or twice a month with a clarifying shampoo like Bumble and Bumble’s Sunday shampoo. 

Protect yourself from the sun. UV rays don’t just bronze your skin, they can make your hair turn gold too. To prevent brassiness from creeping into your perfect shade, wash with color save shampoo and conditioner and style with protective thickening lotion.

Touch up frequently. As your hair grows out the line of demarcation between previously colored and virgin hair becomes blurry. This makes accurate retouching more difficult and overlapping (which can cause breakage) more likely. Book your next appointment when you’re in the salon to ensure you get back for your retouch at the right time.

Re-tone between appointments. because of their lightness, blonde shades are delicate. Even when handled delicately, these tones are likely to shift or fade after a few weeks. For your Best possible blonde, tone between visits with a tinted conditioner or book a glaze with your colorist halfway between retouch appointments.

Add shine. Shinier hair reflects more light for a brighter, sparklier finish. Healing oil, and refresh are three great options for adding light weight gloss to your strands.

Special thanks to Laura Martin for this post. Laura is a professional hair stylist, former senior educator at ARROJO cosmetology school, and a creative non-fiction MFA student at Georgia College, Milledgeville, GA

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