American Wave is a revolutionary texture-enhancing salon service that empowers clients to achieve textured styles otherwise out of their reach, like beach waves, modern curl patterns, and amped volume. This year, the pioneers of the service, ARROJO NYC, released American Color Wave, an evolution that now allows clients to combine the timeless elegance, beauty and grace of multi-textured styles with today’s most fashionable hair colors, from bombshell blondes to pastel-gelato dip-dyes. To celebrate the launch of this new wave of curl, ARROJO made a film showing the process from the clients’-eye-view. So if you’re wondering if an American Wave is for you, watch this video for the  inside scoop.


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