Photo: Nicole Leone Miller

We spotted this American Wave on Instagram. Created by stylist Becky Morey at Salon361 in Ohio, we love the full and thick curvaceous texture and the easy, lived-in aesthetic. Embraced by celebrities such as Emma Stone, American Wave has been trending on the underground for a while now, but with styles like these coming to the fore, expect to see American Wave tumbling down a Main Street near you. For some thoughts on the style from Becky, click through.

“Lindsey (the model) is a cool and beautiful girl about town. We really wanted to turn up the heat with this American Wave. She already had a little curl in her texture but it was time to give it more oomph –– and with a more even and manageable curl pattern from base to ends. Happily, we both love the end result!” –– Becky Morey

The American Wave creates versatile, wash & wear styling options & gorgeous texture 

The beauty & grace of the wave & the curl 

Hair: Becky Morey using the American Wave Texture Service

Photos: Nicole Leone Miller

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