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The latest collection from ARROJO NYC uses the brilliant potential of ARROJO American Color Wave to show the versatility of textured hair, from loose waves and curls to bombshell beach waves to amped up volume. A collaboration between Lina Arrojo and Amanda Jenkins, and shot on iconic Coney Island, the scintillating combination of sun and surf provides the perfect backdrop for a free-spirited look at the magnetism of summer’s beach babes.

A fashionable bricolage of modern multi-textured hairstyles, joined by vibrant blondes and brunettes, gives the Coney Island models a striking chromatic, and the timeless beauty, grace and elegance of artistic tousle and flow. Here’s our product recommendations for each style… 

For the loose texture of the raven-haired model, use shine luxe shampoo and conditioner to add moisture and shine with a blend of opulent oils. Style with curl enhancer to unite loose waves and curls, adding shapely spring to soft textures.

For the long blonde beach wave, use luxurious, rich, and color-saving whipped treatment to keep hair healthy and bright. Use protective thickening lotion to protect from heat-styling and pump up strands. Add refinish for gritty texture and instant volume.

For the short, curly texture, cocktail styling creme and curl control. Scrunch into hair, tousle, twist, and allow to air dry –– creating a natural curl formation with softness and movement. Apply healing oil over dry hair for instant shine and humidity defense.


Hair: Lina Arrojo, Amanda Jenkins

Makeup: Jenny Smith

Fashion Styling: Tina Le Noble

Photography: Jammi York

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