Inspired by the swinging NorthWest’s raucous contribution to music and fashion, Nocturnal, Lina Arrojo’s latest editorial pulls apart the archetypal grunge aesthetic, replacing thrift with couture. Lensed by fashion photographer Cody Lidtke, the intimate composition of the images hints at the alienation, apathy, confinement, and angst-ridden teen spirit found in the sludgy sounds of grunge. See all the images and read Lina’s thoughts on the collection in the notes.
“The messy, I-don’t-care look became fashionable during the Grunge era. It’s when ‘lived-in’ became a watchword for style. As pioneers of razor cutting, the ARROJO brand is closely aligned with this deconstructed, distressed, perfectly imperfect direction. Yet we also love high-fashion couture. With lots of 1990s era inspiration running through fashion and beauty right now, Nocturnal is my contemporary, DIY stew of the two.
“The hairstyles –– including bowls with deep-set bangs, swinging textured layers, and creative crops and bobs in colors from fiery copper to icy white to marbleized chocolate and dramatic blue-black –– remind me of the distortion and fuzz of the grunge era by artfully marrying the punk rock attitude to chic, made-to-measure hairstyles and clothing.
“Displayed on billboard posters in the 15-foot windows at ARROJO’s new salon location in Williamsburg, Brooklyn, the images are indicative of Brooklyn’s creative culture and provides a window into our fashionable aesthetic direction.” –– Lina Arrojo
Hair: Lina Arrojo using ARROJO Product
Hair Color: Ashley Kowalsky using Goldwell Professional Hair Color Photography: Cody Lidtke
Makeup: Jenny Smith for Nars Cosmetics
Fashion Styling: Anarosa Trotta