This style created by Amanda Jenkins, Master Stylist and Artistic Director of ARROJO Cosmetology School, is part of a collection titled “Transmogrify” that shows the magical transformation of modern textures. Long gone are the poodle perms and stiff curls of the 1980s; they’ve been replaced by the timeless elegance, beauty and grace of tousle, flow and soft sexy movement. Epitomizing the change, this long layer shape with full, deep set bangs and natural-looking ‘C’ shaped swirls (created using American Wave), is typical of the look the women and girls of New York now prefer. Learn more about it in the notes.

“American Wave is a professional salon service to create soft, natural-looking, wave and curl patterns, bounce, body and movement. It’s a service many of my clients in New York have adopted, making waves and curls a part of their image and identity. For this shoot, I wanted to use American Wave to show how texture trends have evolved into cool, hip and sexy styles. The cut is a classic long layer with lots of space created to allow the texture to flow. For styling, I already had the shape and texture from the American Wave so it was really just about enhancing it. I used a mixture of curl enhancer and curl control, scrunched into the hair as it air dried, just to help give the style definition and bounce.” –– Amanda Jenkins 


Special Thanks to Amanda Jenkins for sharing her work with Style Noted. Visit her Website here


The ARROJO American Wave texture service is available at all ARROJO Studio salon locations in NYC and from a network of nationwide salons.  

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