Holy hue, now that’s a hair color! The trend for a new wave of candy-coated hair colors began in high fashion. In the past year, Mulberry’s ice-cream-inspired advertising campaign and Prada’s mauve-like dip-dyes for the runways have created a stampede towards avant-garde blush. Soft and pretty, with punch and pizazz, there is another reason for the popularity of statement colors: It is the new wave of blonde. Classic flaxen has become passé for the terribly chic; nowadays, devoted followers of fashion pre-lighten, then use innovatory tones –– like this gorgeous rose dust –– to keep it unique.
Step: Unless hair is already blonde, this is a double process salon color service. This means that the hair will be pre-lightened first, and then toned to the shade you want.
Step: If your wardrobe and makeup palette suit warmer colors, your hair will be the same and you can confidently dye in warm hues. Ditto cooler tones: those that suit cool tone makeup and wardrobe will be best with a cool tone color.
Step: Double-process colors require the most after-care. Be prepared to use color save shampoo and conditioner daily, and deep condition every few days with hair repair masque.
Style Notes provided by Mariesa Ferraro, Senior Colorist, ARROJO studio, NYC
