Today is Equal Pay Day, observed on a Tuesday in April, symbolizes how far into the year a woman must work, on average, to earn as much as a man earned the previous year.

Women are encouraged to wear red to symbolize how far “in the red” they are with their pay.

So in honor of Equal Pay Day, here is everything you need to know about going red!

Reds offer you lots of variety with tones in the orange, violet, and blonde ranges, which gives you loads of scope to be creative and get a one-of-a-kind, individual look.

If you’re interested in going red, we recommend a single process to give you strong, head-turning color. However, if you’ve become curious about red but aren’t ready for the full commitment, start with some subtle high or low lighting.

For darker brunettes, a red highlight will add richness and dimension.

For more mid to light browns, we recommend dark red low-lights for depth and subtlety.

For blondes, red highlights present more of a challenge as getting the colors to contrast correctly is tougher, but well-executed soft, strawberry red highlights can – and do – look great.

Things to remember before going red:

  • Red tones work best on fair or tan skin. If you have a pearly red skin tone, work with your colorist to find a tone that matches the shade of your skin.
  • Eye color is another good thing to think about: If you have green, blue, or grey eyes, reds will really make your eyes pop for a sensational color-coordinated ‘do.
  • The only downside with red is that it’s the fastest color to fade. The red color pigments tend to wash away that much quicker because the actual red color molecules are smaller than any other and can escape more easily, especially with over-exposure to the sun. That makes after-care critical, with a good color-safe shampoo and conditioner as your go-to products.

Everyone should go red at least one time in their lives! If you decide to take the plunge, upload your picture to Instagram and tag us for a repost!

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