This rich, lush red shot through with rust and blue-tinged sanguine has the look of vital fluid. It’s this season’s answer to vibrant red, a shade both vivid and restrained. The earthy undertones make it a flattering choice for a surprising variety of skin tones and give it a chameleon-like quality. The shade will appear brighter against neutrals, softer on brights, and can feel warm or cool depending on your daily outfits. Click the style notes for the professional formulation. –– Laura Martin
Application: The combination of warm and cool reds with a touch of brown makes this shade less prone to brassiness than other red shades. Apply the formula below roots to ends, saturating very thoroughly and process for a full thirty minutes before shampooing. Recheck saturation as hair is processing and reapply color to areas that dry out.
Formula: (on natural level 7)
Goldwell Topchic 2 parts 5RS + 1 part 6K + 1 part 6RV with 10 Volume
Special thanks to Laura Martin for this post. Laura is a professional hair stylist, former senior educator at ARROJO cosmetology school, and a creative non-fiction MFA student at Georgia College, Milledgeville, GA. Follow her inspirations on twitter.