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Platinum hair is a huge trend this season, one that keeps getting lighter and brighter. This bright white blonde with a subtle silver cast is often coveted and rarely achieved. Since hair yellows at it lifts, achieving cool brightness without muddiness can be challenging. Click the style notes for tips, tricks, and formulas for achieving this elusive shade. –– Laura Martin

Application: Getting hair to it’s palest possible level without compromising the integrity of the hair takes precision and patience. Use a low volume developer (no higher than 20 Volume) and a virgin application technique. Work in very thin (1/4-1/8”) sections to ensure thorough saturation. Divide hair into four quadrants and rinse each individually to maximize control. When all hair is an even level 10, shampoo and condition to rebalance porosity. Apply toner to least porous areas first (usually the mid-shaft) and work through ends and roots only after desired tone has been achieved on these areas.

Formulation: (on natural level 6 and above)

Lightener: Goldwell Silk Lift with 10 or 20 Volume Developer

Toner: Goldwell Colorance 3 part 9NA + 3 part 10P + 1 part P Mix with 2% Lotion

Special thanks to Laura Martin for this post. Laura is a professional hair stylist, former senior educator at ARROJO cosmetology school, and a creative non-fiction MFA student at Georgia College, Milledgeville, GA

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