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Platinum blonde is the biggest color trend of the summer, but maintaining an ashy silver tone while frequenting beaches and outdoor concerts can be extremely challenging. This color, which is extra-pale, but slightly buttery, is the perfect solution. The slightly warm tone sparkles in the daytime but still looks icy in the softer light of evening. Get the formula and tips on achieving glossy, even blonde in the notes. –– Laura Martin 

Application: Perform a virgin or retouch application with formula 1, using 1/4” sections to ensure thorough saturation. Blouse hair at scalp to minimize heat and reapply formula as need during processing to keep hair moist. When hair has achieved the desired level of lift, rinse thoroughly then gently shampoo. Towel dry, then apply formula 2 and process for 5 minutes. Rinse and condition.

Formulas: (on natural level 6 or above)

1: Goldwell Silk Lift with 20 Volume

2: Goldwell Colorance Express Toning 1 part 10 Creme + 1 part 10 Champagne + 1 part 9 Champagne with 1% Lotion.

Special thanks to Laura Martin for this post. Laura is a professional hair stylist, former senior educator at ARROJO cosmetology school, and a creative non-fiction MFA student at Georgia College, Milledgeville, GA. Follow her inspirations on twitter @LarMarStyle


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