Thanks to Vogue, we can stop straightening and relaxing our textured hair. Their new online article discovered “A wave of artists, musicians, and models. . .opting for a bigger-is-better mentality when it comes to their curls,” prompting the publication to announce “an unbridled, textured mane is the new cool girl calling card.” Forgive us, please, Vogue, but you’re de jour no more. Find out why below.


At New York Fashion Week Spring 2012, Oscar de la Renta sent models down the catwalk wearing magnificent crinkled ringlets; on the Band of Outsiders runway during the same season, contemporary beach waves were paired with couture for the first time.



In the same year images of Rihanna wearing a curly shag circulated on social media; Allure stated “more women—celebrities included—are embracing their natural texture instead of fighting it,” and girls with curls were encouraged to “go big, like Beyonce.”

By the summer of 2013 The Guardian, a reputable British broadsheet, proclaimed “Curls are back…a generation of women has emerged from under the steaming shadow of 230C heat…hair has once again become something to experiment with…a statement of individualism.”

A healthy, free-spirited and unrepressed approach to beauty has been bubbling for years.

Whatever your texture and style choices, rather than following the caprices of a few far removed beauty editors, remember that hair is there to make you look and feel young and carefree, sexy and fun and fabulous. So boost your body and bounce, enhance your natural texture, make your roots pop, create sexy, tousled beach waves and curls suited to the easy-going and versatile fashion and beauty zeitgeist.

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