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It was released with spring ’15 in mind, but this is the perfect collection to take us into the long weekend. The latest ad campaign from Rosa Cha, the Brazilian beachwear label, Barbara Palvin, Erin Heatherton, Frida Gustavsson, and Taylor Marie Hill star in a large selection of images where fun and frolics and good times with friends is the life-affirming theme. There’s just enough of the summer season left to take inspiration from these images to run to the beach in tie-dyes, ruffles, and carefree textured hairstyles. See the full spread in the style notes.

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