Two quintessential New York City brands came together for one of NY FashionWeek’s most creative shows. Saku New York, a contemporary high fashion womenswear brand with showrooms in the East Village, challenged ARROJO NYC, the modern creative hairdressing brand with three salons in downtown NYC, to create hairstyles inspired by ‘femi-casual sea creatures.’ Happily, we had backstage access as lead stylist Alex Efstratiou ”pushed the envelope to create styles that matched their vision.” See a pictorial story of the show below.
Most hair products are named for what they do—volume foam, curl control, hydro mist—which should make picking the right ones easy. But sometimes the best product for a particular task is the one that’s named for the opposite texture. From my favorite collection of ARROJO Products, for example, curl control’s moisture and hold are a dream for straightening; volume foam has great grip for smoothing. Confused? Learn to see past the labels, and get your best styling results ever, in the notes. –– Laura Martin Click for StyleNotes →
This image is taken from the Holographic collection by Ashley Kowalsky and Zach Norman. As a creative hair color technique, Holographic blends the trendsetting art of hair painting with the vanguard art of air brushing, which uses compressed air to apply color in tailored gradients, creating light intensity and illumination that drifts with the shape of the style. The technique enables creative color creations and placements, exemplified by this long length featuring ribbons of blue, red and yellow. Steal this look in the notes. Click for StyleNotes →
This image is taken from Inter-Mixture, a new collection imagined by Lina Arrojo. Using American Wave, a pioneering, ammonia-free, ionic permanent waving system that enables stylists to create wavy and curly and beachy textures to go with modern classic colors and signature scissor and razor cuts, we love the soft and springy spirals that define this style. Learn how to steal the look in the notes. Click for StyleNotes →