Currently viewing the tag: "aziza rasulova"


Celebrating the beauty and grace of texture in the hair, here’s another style showing the gorgeous, natural-looking waves and curls professionals can create with the revolutionary American Wave Permanent Texture Service. Created by ARROJO American Wave specialist Aziza Rasulova, this is a sexy and vivacious, wearable style for the fall / winter season. Click for StyleNotes →


This image comes from the Cosmic-POP collection, a vanguard editorial created by the ARROJO Artistic Team led by Lina Arrojo for Expo, a recent hair show in NYC. It’s one of the best styles we’ve seen all year. The blonde to violet color highlights the ongoing trend for pastels, seems icily seasonal, and perfectly complements the whimsical lightweight bob with wispy bangs. Learn more about it in the notes.  Click for StyleNotes →


Paul Merritt is a British editorial and celebrity stylist who works with Jennifer Lawrence and other A-listers. Splitting his time between London and New York, he now takes clients once a week at ARROJO NYC. To announce himself to New York’s creative community, he created a new editorial, Black Light. Taken from the collection, this image inspires us for the contemporary shape and form, and for the remarkable cotton candy texture–– which looks as light as air. Read Paul’s thought’s about this look in the notes.

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This twine, incorporating French and fishtail braiding, was created by ARROJO Stylist Aziza Rasulova. Below are steps for learning how to create French and Fishtail braids; once you’re comfortable with these techniques, try putting them in different places, like along the top or through the side, and combine them together for a visually interesting, whimsical and bohemian look.

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