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From Cruella de Vil to Khaleesi, icy blonde, boarderline silver hair makes a bold & powerful statement. The trend has transitioned from the big screen to the city streets and we want to know how we can achieve the icy shade, the right way.

Tessa Sprauer, ARROJO SoHo colorist and blonde specialist, gives us the inside scoop on Icy Blonde.

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Makeup artist Morag Ross used ELLIS FAAS cosmetics to create the iconic Disney princess look for the new Cinderella film, out in theaters in March. We’re using the same products for makeup services at ARROJO NYC and working with them, I’ve been practicing my best Cinderella looks. Learn how to create your own Disney princess palette in the style notes. -– By Katie McBroom 
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There’s a lot to consider when selecting the perfect halloween costume, for inspiration, but it’s hard to argue against Elsa from Disney’s Frozen. She got everything: looks, personality, impressive powers, and great hair. Her voluminous side braid is essential to her look. Pair it with a pale blue gown for an easy, cool costume. Click the style notes for step-by-step instruction to creating her ‘do. –– Laura Martin

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My favorite disney princess was always Ariel, not because of her fascinating fins or her gorgeous voice, but because of her captivating tumble of gorgeous red hair. But she wasn’t the only cartoon heroine with an impressive mane. In fact, each princess has a hairstyle that is both charming and practical, a signature look that’s impressively versatile. If you’ve always dreamed of looking like a princess, click the style notes to learn the tricks to getting a royal fantasy mane. –– Laura Martin 

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