Currently viewing the tag: "Editorial Campaign"


Image: Tommy Hilfiger Denim’s spring-summer 2017. Courtesy

Social media star Sofia Richie takes the lead role in he new Tommy Hilfiger Denim campaign, which depicts the life of urban millennials. Joined by Lucky Blue Smith and Anwar Hadid, brother of Gigi and Bella, it looks like generation Y are doing fine. Shot in sun-drenched LA, there’s a strong 70’s California Girl vibe to Sofia’s fashion and beauty look. The grown out bob with side-part and tousled texture points to another season artfully undone, lived-in looks. So grab your Wave Mist, peruse the images below, and get inspired to create your own distressed and cool styles for the spring and summer season.

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Photo: Mango Spring 2015 Editorial Campaign

Yesterday’s post on undone waves called out how perfectly imperfect tendrils are more difficult to achieve than you’d initially imagine. Often it means reaching for heat styling tools and a combination of technique and product, which is basically not so easy and effortless. However, lucky for all of us, there is more than one way to achieve great hair! There are actually plenty of easy ways to make tousled tendrils with minimal effort. These steps are especially perfect for summer considering they’re heat free and take mere minutes. So if you’re a lazy gal, but still desire great tousled texture, click through to the notes for three easy waves to achieve the best summer waves. –– Michelle Rotbart Click for StyleNotes →