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Photo: Etro Fall 2016 Ad Campaign

Paging through the September 2016 issue of W searching for content that wasn’t an advertisement, I kept catching images of buoyant clouds of curls in the ad campaigns. While I may be sick of the clothes from months of analyzing them on runway, I’m not sick of seeing natural hair texture, waves and curls across the glossies. In Louis Vuitton, Natalie Westling’s signature flamed tendrils appear in gorgeous ringlets. Frederikke Sofie‘s blonde and soft ethereal crowning curls appear in both Chloé and Etro, setting the standard for bohemian beauties everywhere. Heather Kemesky and Jourdan Dunn wore dark wavy bobs and Selena Forrest’s spirals took on a grungy appeal in DKNY. Looks like curls will shape how beauty complements fashion for another season. I’m optimistic that this celebration of curls is more than just a trend, and is now a true classic. Click through to the notes to see my favorite campaigns. –– Michelle Rotbart  Click for StyleNotes →

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Like a blank canvas, Kate Moss can be anything she wants to be –– with, that is, the help of a doting team of fashion and beauty professionals. Here we see the supermodel lounging around in bohemian looks for Etro’s colorful fall prints. Captured by Mario Testino, her wavy bedhead tresses tells us the British beauty has not lost her radiant rock and roll edge. See the full spread in the notes.

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