Two quintessential New York City brands came together for one of NY FashionWeek’s most creative shows. Saku New York, a contemporary high fashion womenswear brand with showrooms in the East Village, challenged ARROJO NYC, the modern creative hairdressing brand with three salons in downtown NYC, to create hairstyles inspired by ‘femi-casual sea creatures.’ Happily, we had backstage access as lead stylist Alex Efstratiou ”pushed the envelope to create styles that matched their vision.” See a pictorial story of the show below.
Last night, the pretty and the privileged got together to award themselves Golden Statuettes at the Dolby Theatre in Hollywood, Los Angeles. The best part of this glorified advertisement is of course the red carpet, where our leading ladies sway and sashay in the most gilded of gowns, and the hair and makeup sets the tone for the palettes of the spring season. Marking the spot for the monochrome beauty trend, Emma Roberts’ sleek strawberry blonde hair and matte red lips were elegant and chic. Featuring a a side-parted sweep with ribbons of soft curls, the strawberry tones are a great fit for Emma’s complexion, while with the hair tucked back on one side and falling forwards on the other, the admirer’s eyes are encouraged to take in the whole face-frame. Learn how you can get this cut, color and style in the notes. Click for StyleNotes →
Image: Tommy Hilfiger Denim’s spring-summer 2017. Courtesy www.fashiongonerogue.com
Social media star Sofia Richie takes the lead role in he new Tommy Hilfiger Denim campaign, which depicts the life of urban millennials. Joined by Lucky Blue Smith and Anwar Hadid, brother of Gigi and Bella, it looks like generation Y are doing fine. Shot in sun-drenched LA, there’s a strong 70′s California Girl vibe to Sofia’s fashion and beauty look. The grown out bob with side-part and tousled texture points to another season artfully undone, lived-in looks. So grab your Wave Mist, peruse the images below, and get inspired to create your own distressed and cool styles for the spring and summer season.
Photo: Irina Vitjaz AW ’17 NYFW Presentation Model. Photo by Steve Nay
We adore this look created by the ARROJO NYC editorial team for the Irina Vitjaz presentation at New York Fashion Week AW ’17. A vintage glamor wave, with one side tucked behind the ear and the other side tumbling forwards, over the neck and shoulders, a soft asymmetrical effect is created, one which encourages the eyes of an admirer to drift all across the face frame, taking in the model’s high jawline, sultry eyes, and perfect pout. Best of all, with the right tools and techniques you can recreate this look at home in 15-20 minutes. Learn how below. Click for StyleNotes →