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Reminiscent of the tumbling, peek-a-boo glamor wave of 1940s style icon, Veronica Lake, Beyonce wore this style for her new H&M ad campaign. Full of feminine mystique, the look benefits from the asymmetrical, short to long face-frame and the tumbling wave cascade. Beyonce’s sweeping hair and seductive gaze epitomize timeless Hollywood glamor, while the ornate accessory adds visual balance to the look. Beach waves are back in fashion for spring and summer; this style fits that modern trend, yet retains old world elegance and class –– perfect for an occasion. To create the look, the key ingredient is a consistent wave pattern. To learn how to do it, click style notes.

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