Last week we brought you Las Bandidas, a short film starring Cara Delvinge and the scrunchie, proving the notorious hair accessory was back from the dead. This week we learn that famous design houses have taken notice and are retailing luxury versions. Missoni, known for opulent knits, has a $95 option, available on e-commerce site Net-A-Porter. It’s comprised of mint satin with a white and red crochet knit overlay. Also available on the site is a printed twill scrunchie from Marc by Marc Jacobs. If you’re looking for something more elegant try the L. Erickson offerings, made from silk. The “quick and simple styling solution” is described as a “modern take on an old favorite.” Could the scrunchie really be the new hot trend for the season? That’s up to you –– for now, take a look at more designer scrunchie looks in the style notes…. 

Models donning scrunchies at the Ashish Spring Show: 

 Ashish S:S13

Looking retro, the models at Jean-Paul Gaultier rocked Madonna and scrunchie inspired tresses:

 Jean-Paul Gaultier

Srcunchies and glasses at Vivienne Westwood give a sexy, librarian vibe:

 Vivienne Westwood

Stacked scrunchies on –not frumpy; fabulous:

 Nasty Gal

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