Every year ARROJO NYC throws a giant hairdressing extravaganza, ARROJO EXPO, where they release their 2019 trend collection. This year’s collection, THE COLLECTIVE features colorful shaggy mullets, wild curls, vibrant reds, full fringes, and swooshing, carefree mid-lengths adorned with statement fashion.
The idea of the artist collective dates back to the 1960s. During the counterculture movement, artists adopted a mentality of collaboration to portray their revolutionary ideas. Taking inspiration from this concept, The Collective is the result of a group of artists working together towards a shared creative goal.
Pioneered by Lina Arrojo, the trend release runway show was an eye-catching smorgasboard of color, glitter, style, beauty, texture, and sex appeal. Take a look at the stunning photos below.
Hair by: Lina Arrojo & The Creative Team using ARROJO Product
Makeup by: Jenny Smith & Team
Styling by: Nicky Ottov
Photo by: Siri