The Do-It-Yourself (DIY) fashion movement began in the 1970s as an alternative to mass consumerism. Considered a creative pastime and a cost-saving activity, the trend remerged as disenchanted fashionistas and budding bloggers began fabricating costly pieces that they’d seen on the runway. Exemplifying the trickle-up theory of fashion, designers who showed at Paris Fashion Week integrated DIY into their new collections.
Belgian designer Anthony Vacarello collaborated with Anthony Turner (L’Oreal Professional) to create a youthful beauty look. Accenting easy fit outerwear and dresses, Turner creates tousled, “morning after” chignons by putting models’ hair into high ponytails and pinning. With a few strands arbitrarily yet artfully left out of the ‘dos, it looked like models had disheveled hair themselves, adding devil-may-care attitude to the show.
Rabih Kayrouz paired elaborate knits with untidy, low-slung ponytails. The hair, created by Delphine Courtielle, and inspired by “messy Brit girl edge,” was center-parted on top and backcombed at the base, adding remarkable textural contrast in an achievable piece of DIY.
Tailoring the perfect dress takes practice, but even beginners can achieve unfussy hairdos. So the best thing about these looks is that they empower people to embrace their favorite designers’ work, while customizing to their personal aesthetic –– which is the thrill of DIY. For a quick tutorial on creating messy buns, similar to the ones seen in Paris, click style notes.
Step: Spray hair with ReFinish to add gritty texture and instant volume. Piece out and separate with fingers.
Step: Section hair off and twist in to the center, allowing ends to hang out. Leave loose pieces, artfully placed, in the front –– to frame your face.
Step: Push hair against itself to create additional body. Pin in place with bobby pins.
Step: Finish off with Holding Spray to add shine and hold.