side braid

In the 1950s Veronica Lake rose to fame for her sultry femme fatale roles in the popular film noir genre. Veronica is also fondly remembered for her sultry asymmetrical swept to the side red carpet hair. Today, the look is inspiring not only luxurious waves but voluminous side braids. As seen on the runway and editorials, voluminous braids are a chic way to keep hair out of your face, channel your inner starlet, and get the gorgeous asymmetrical face-frame that Veronica made famous –– but in a modern and creative way. To get this fashionable do, click through to style notes. — Michelle Rotbart 

Step: Apply volume foam and styling whip to damp hair and blow-dry with a paddle brush, working from roots to ends to achieve root lift and volume. Once dry, spray in refinish‘ to amp texture some more. Comb fingers through hair to add messiness and texture.

Step: Curl the front pieces with a wand. Sweep hair to one side and make a fishtail braid, or your own favorite twisted twine. Start the plait at the nape of the neck. Make sure to not make it too tight. Secure with an elastic.

Step: Lightly tease the plait with a brush for additional texture and separate the braid with fingers. Finish by spraying with primp for hold, humidity defense, and shine.

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