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This week is Earth Week with the countdown to Earth Day on April 20th!  There is a lot of debate about beauty labels: what ingredients certain products use, whether the ingredients are natural, and what the terms on product labels actually mean.

Sulfate Free

Sodium Lauryl Sulfate (SLS) is a strong detergent that cuts grease and makes hair products lather. For some, sulfates can cause skin and scalp irritation. Over-using sulfates can also cause dryness and damage in certain hair types.

Paraben Free

Parabens are the most commonly used preservatives in personal care products. They stop bacteria and fungus from growing in beauty products. There are some concerns that parabens are linked to causing cancer. Although unsubstantiated, this claim is making paraben-free products more desirable amongst consumers.

Wheat Free

People with wheat sensitivity should avoi products that contain this ingredient. Some people who suffer from eczema also find their scalps feel better if they avoid wheat in personal care products.

Oat Free

Oats are healthy for hair and scalp however people with oat sensitivity should avoid products that contain the ingredient. Some people complain of inflamed skin, hives, or eczema if they use products containing oats.

Sodium Chloride Free

Sodium Chloride is a natural salt; it is used in hair products to adjust the viscosity. Over usage can strip hair of natural oils leaving it dull and dry.

Silicone Free

Silicone coats hair to make it appear smoother, less frizzy and shinier. Water-soluble silicones can be easily washed away but non-soluble silicones can cause build up and be damaging to hair and scalp.


A product that is vegan does not contain any animal ingredients or animal derived ingredients. This includes, but is not limited to, honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, gelatin, and many others. To many the term “vegan” also means that a product is free from animal testing as well.

American Wave is noteworthy for a remarkable quantity of exceedingly kind natural vegan ingredients with no parabens, sulfates or sodium chloride. All other ARROJO products span from sulfate free, paraben free, wheat free, oat free, sodium chloride free, and silicone free. You can find a full break down by product here.

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