at home hair color

Colorists always cringe at the thought of clients using at home hair color. With home coloring so popular and the products available in every grocery store and drugstore the temptation to try at home may be too much to avoid, but I’m here to tell you avoid it! Don’t even go down the aisle that has the color in it. What’s that you say? You’ve had good results in the past? The key word is “had” that does not mean that you will have good results every time. Click the notes for why you need to avoid coloring at home. –– Kelly Rowe


No one can properly apply color on their own hair, even professionals. Overlapping or under saturation are inevitable which will result in uneven spots and spots that are overexposed to processing.

It’s made for everyone.

At home color is rough on your tresses. A professional can feel and check out your hair to make a judgment on how strong of a product is needed to get a desired result. As a consumer you wouldn’t know how to formulate so you need something that’s as close to foolproof as possible. At home hair color is made for everyone. It needs to be strong enough so that even the coarsest of hair can get a result. This is how finer hair gets damaged.

The shine factors don’t stick.

Home hair color doesn’t have shine factors that stick. The decreasing shine makes you apply your color more often to regain the original vibrancy, not ideal. Layering of color only produces overly saturated muddy tones absorb light, not reflect it.

Most consumers don’t understand how color works.

Most people assume you are dying you hair, but that couldn’t be further from the truth. The actual process of coloring hair is much more complicated, and is filled with tons of rules. This is why you end up with neon yellows and oranges you weren’t planning for. These at home mistakes typically have you heading for the professionals chair resulting in a color correction. Double the stress on your hair and much more stress on your wallet.


By Kelly Rowe. Kelly Rowe is a professional hair stylist in NYC and a regular contributor to Style Noted.

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