The 70’s had feathered hair, the 80’s had the perm, and the 90’s had “the Rachel.” Hair trends, like the seasons, come and go. Trends are also reinvented, coming back to shake up the landscape.
This spring, beauty trends are dominated by one word: TEXTURE.
With beach waves seen on runways and red carpets, streets and social feeds, in the last few years the texture trend has been rising. But now it is having a moment; in the most recent Paris Fashion Week, S/S 2017, textured hair was seen in almost every designer’s presentation. Alexander Wang, Alexander McQueen, Gucci, Jonathan Simkhai, and Isabel Marant all embraced natural texture, waves and curls, and unruly volume.
It is a discernible shift. When the perm went out of style in the late 80’s and early 90’s, it suffered from a character assassination, and the race to pin-straight hair began. Unswerving strands seemed likely to endure. Then, suddenly, celebrities like Blake Lively and Gisele Bundchen challenged the trend by popularizing the effortless beach wave.
“We launched the American Wave Service in 2012 to revitalize interest in wave, curl, body and movement in the hair. Now texture is the trend.” –– Nick Arrojo
Featuring unique packaging, and a signature fragrance, the products in the American Wave collection are as unique as a curl; each American Wave Product stands alone for its distinctive characteristics and outstanding performance capabilities. Yet together they also works as one complete care and style system for all kinds of textured hair.
American Wave Hair Care is the preeminent product collection for heavenly waves and curls. From Rehab to Rogue, Submerge yourself in a Hypnotic new product line with the Elixir to make your cool modern texture Glint.
WIN AMERICAN WAVE HAIR CARE!
We’ve teamed up with ARROJO to give you a chance to win a free American Wave ReHab Shampoo. Via Instagram, Like, follow, and tag 3 friends in our #AmericanWaveHairCare post to enter. 3 winners chosen by Nick Arrojo will be contacted and a Rehab Shampoo will be delivered to the lucky winners. Contest ends this Friday 4/7 at 5:00pm. Winners will be announced on Monday 4/10.
Paraben, sodium-chloride, sulfate-free with chamomile, vitamin E, lemon bark, and scented with ripened raspberry, ReHab Shampoo will make you feel like it is the dawn of a beautiful new day for your hair.
Clean & Green, American Wave Hair Care is Paraben, Sulfate, Sodium-Chloride & Cruelty-Free. American Wave is American Made.